Greer was previously Sales Director for the group
French beauty company Alès Group has named Ben Greer as Managing Director of its UK business. Previously serving as Sales Director for the group, Greer has led the growth of Alès’ PHYTO, PhytoSpecific and Lierac brand in the UK.
Prior to joining Alès, Greer worked at companies including Kleenex, Frederic Fekkai, L’Oréal and Charles Worthington where he served as Chief Sales & Marketing Officer for five years.
“I am delighted to be appointed to this role, at a really exciting time for Ales Group. There is huge potential for growth of our brands in the UK along with the virtually untapped solid heritage and credibility. I look forward to taking these brands to new levels,” said Greer.