Beiersdorf, the parent company of Nivea, La Prairie and Eucerin, has announced plans to build a new €230m headquarters and research centre in Hamburg-Eimsbüttel, Germany.
The new buildings, spanning 100,000sqm, will be located on the company’s existing Troplowitzstrasse site between Stresemannallee and Wiesingerweg. The new headquarters will replace the one currently situated between Unnastrasse and Quickbornstrasse.
Stefan F Heidenreich, the CEO of Beiersdorf, said the project demonstrates Beiersdorf’s commitment to Hamburg and Germany as business locations. “Beiersdorf and Hamburg are connected by their open-mindedness and internationality. It’s a good fit,” he said.
“With the construction of our new headquarters… Beiersdorf is sending a clear signal about its future growth. We have been very successful in recent years.
“We have significantly expanded our international business, developed outstanding innovations and put Beiersdorf on a stable and profitable growth path. This is the result of all our employees’ hard work.”
As well as a head office and research centre, Beiersdorf will build a two-level underground car park.
