Beauty innovation: Cosmetics Business rounds up the 8 freshest product launches of the week

By Becky Bargh | 19-Feb-2021
Body Care Colour Cosmetics Fragrance Skin Care Marketing

Although NPD was put on hold during the coronavirus pandemic, beauty brands are no longer keeping product development on the shelf

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With 2020 well underway, beauty brands are preparing for a period of recovery in 2021.

And after putting new launches on hold for months, brands are rushing to get their delayed NPD’s on-shelf, digitally and in-store.

In this round-up Cosmetics Business lists the freshest new skus on the beauty market this week.

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