Beauty owner and actress Gwyneth Paltrow has once again provoked a torrent of abuse from beauty professionals following a collaborative skin care routine video with Vogue.
In the 12-minute video, the Goop founder talks customers through her ‘Beauty Secrets’, in which she applies a series of products on camera.
However, the wellness entrepreneur came under fire from industry professionals for the amount of sunscreen she uses as part of her routine.
The Academy Award-winning actress appears to apply a very light layer or sunscreen to the bridge of her nose and underneath her eyes, in what she described as “the area where the sun really hits”.
She also said: “I am not a head-to-toe slatherer of sunscreen.”
This section of the video came under fierce criticism from dermatologists and YouTubers alike, in what James Welsh, a former stylist and skin care enthusiast, described as “dangerous”.
According to advise on beauty brand Paula’s Choice’s website, the common direction for sunscreen application is to apply SPF ‘liberally’, which is described as half a teaspoon just to the face.
New York-based dermatologist Shereene Idriss called out Paltrow in a video posted on her story with the caption ‘This is how you use sunscreen @GwynethPaltrow @goop’, in which she applies half a teaspoon of sunscreen to her face, neck and ears.
The British Skin Foundation also spoke out against Paltrow's video in social media post.
The company worte via its Instagram channel: “Concerning to hear @GwynethPaltrow’s thoughts on sunscreen application in @VogueMagazine.”
It also included a quote from Consultant Dermatologist Thivi Maruthappu: “Sunscreen misinformation has to stop, as dermatologists we see and treat skin cancer and pre-cancerous skin lesions daily.
“Proper use of high factor sun protection is absolutely necessary for the prevention of skin cancer.⠀
“The correct amount of sunscreen to achieve the SPF rating on the bottle is half a teaspoon for the face and neck for adults. Use two tablespoons for the rest of your body when wearing a swimming costume.⠀
“In addition to SPF, other sun protection measures such as wearing a hat, seeking shade or protective clothing are important for the prevention of burning and skin cancer.”⠀
Meanwhile, skin care expert and author Caroline Hirons hit out at Paltrow in a blog post about the video writing: “Misinformation is not entertainment”.
Neither Vogue nor Paltrow have responded to comments publicly.