While Gen Z continues to dominate the beauty industry’s attention in 2023, Cosmetics Business looks at the ageing millennial beauty shopper and why the industry could be missing out by not effectively catering to them
Reeson was launched in 2023 aimed at older shoppers and features the tagline ‘all ages, all stages’
For older millennial beauty shoppers, defined as those aged between 33 and 41, they now find themselves in a much more isolating position compared...
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