Beauty Success eyes North Africa in international expansion drive


Retailer opens stores in Morocco, New Calendonia and France

The French chain of perfumeries, Beauty Success (BS), has opened new retail outlets in Fes, Morocco, New Caledonia and in France in the Oise region. The new Moroccan outlet will be operated by the Fatima-Zohra Loudghiri franchise and will be the eighth to be opened by BS.

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The group already has two boutiques in New Caledonia while in France, where BS has nearly 300 perfumeries, the new outlet at Croix-Saint-Ouen will be run by Claire-Emmanuelle Audap.