Beauty Crush brings affordable premium make-up brushes to millennials

By Austyn King | Published: 9-Nov-2018

The three new brush collections feature on-trend holographic designs and a purse-friendly price point

Beauty Crush, a new make-up brush brand from UK beauty manufacturer H&A, has launched its debut collection of beauty tools, targeted at the millennial market.

Featuring an affordable price point and on-trend holographic designs, the range includes three sets of synthetic and cruelty-free brushes to help users create a variety of looks.

The Basics set (£14) includes a foundation brush, concealer brush, powder brush, eyeshadow brush and cosmetic headband, said to help deliver a flawless finish.

Meanwhile, the Absolutely Nailed It! Set (£12) is designed to give a professional manicure at-home with nail scissors, nail clippers, glass nail file, toe separators and cuticle pusher, stored in a holographic pouch.

Finally, the Eyes in 5 set (£12) features an eyeshadow brush, blending brush, tweezers and eyelash curlers to help users create dramatic eye looks.

Holly Humphreys, Marketing Manager at H&A, said: “We wanted to create a brand which makes the dream brush collection a reality for all beauty enthusiasts.

“We know Gen Z and millennials watch a lot of ‘get ready with me’ and ‘create the look’ YouTube tutorials, which often require a full ‘tool kit’ of high quality, and often expensive brushes.

“By combining serious product quality with accessible price points, we’re delighted to be able to offer a range which appeals to all budgets.”

The range is available now at Tesco stores across the UK and online.

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