tmf (true. makeup. freedom.) was the very first vegan, Australian-made line of cosmetics
Boutique marketing and sales services agency, Beauty Anthologie announces a US market partnership with Australian clean, plant-based colour brand tmf (true. makeup. freedom.).
With more than 20 years experience in the make-up and skin care industry, Jill Chambers, founder of WE ARE TMF, is part of a new movement of clean beauty cosmetics brands focusing on vegan and non-toxic, vegan and cruelty-free.
In fact, tmf was the very first vegan, Australian-made line of cosmetics. This all inclusive mantra characterises Chambers' desire to create a community of clean beauty enthusiasts who share like ideals both in beauty and in life.
An early investigator of beauty ingredients due to severe acne that had stricken her since the age of 12, she sought clean makeup that wouldn’t inflame her breakouts./
Chambers’ beauty industry career kicked off outside the clean segment at Lancôme, where she matriculated on the retail floor as a make-up artist.
From there, she made her way through big beauty companies such as Jurlique , Mecca, Bobbi Brown and Napoleon Perdis. When not busy helping create product, Chambers spends much of her time dedicating efforts to at-risk women and children in Bali via The Zen Republic, a charity she founded to create awareness of their need.
"We’re cultivating more than beauty, tmf. Is about the reinvention of our past, beloved formulations and a return to beauty in its purest form. our commitment to providing transparency and authenticity is always our top priority.”
Tmf represents practical, effortless beauty products in vibrant packaging with pop culture references, particularly a fascination with the late 60's - late 70's era, so one will notice nods to certain iconic figures throughout the brand.
For more information visit wearetmf.com.