BeautyMart made its long awaited debut at Harvey Nichols in London last September and has been attracting crowds with its carefully edited beauty offering ever since
After much anticipation, BeautyMart debuted at Harvey Nichols in London last September. Patricia Mansfield-Devine explores how the beauty concept transitioned from a blog into the retail setting and its plans for the future
Millie Kendall, with Anna-Marie Solowij, is co-founder of BeautyMart, a curated offering of cosmetics brands, which started up in London’s Harvey Nichols store in September last year. BeautyMart stocks only 100 brands and around 1,500-2,000 products, and aims to work something like a fashion outlet, with a mixture of iconic products such as Elizabeth Arden’s Eight-Hour Cream that will always remain in the collection, and others, such as nail colours that will swap in and out.
Kendall and Solowij began negotiating with Harvey Nichols on the BeautyMart start-up in 2009. “It’s not an exclusive agreement in any respect but it was definitely developed with them in mind,” says Kendall. “They knew that they needed to do something and we presented something we thought should be done, and they loved it. We have a personal relationship with them and they’re ...
This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.
Or
Subscribe now to premium content on Cosmetics Business
