Millie Kendall, with Anna-Marie Solowij, is co-founder of BeautyMart, a curated offering of cosmetics brands, which started up in London’s Harvey Nichols store in September last year. BeautyMart stocks only 100 brands and around 1,500-2,000 products, and aims to work something like a fashion outlet, with a mixture of iconic products such as Elizabeth Arden’s Eight-Hour Cream that will always remain in the collection, and others, such as nail colours that will swap in and out.
Kendall and Solowij began negotiating with Harvey Nichols on the BeautyMart start-up in 2009. “It’s not an exclusive agreement in any respect but it was definitely developed with them in mind,” says Kendall. “They knew that they needed to do something and we presented something we thought should be done, and they loved it. We have a personal relationship with them and they’re