Baylis & Harding has named UK TV presenter Amanda Holden as brand ambassador.
Holden, who is part of the judging panel on ITV programme ‘Britain’s Got Talent’ and presents the ‘Heart Breakfast’ radio show, will front the British washing and bathing label’s Christmas campaign for 2023.
Baylis & Harding said the campaign celebrates the joy of gifting while promoting its new Christmas Gift Shop collection.
The company’s seasonal gift line-up includes collections like Royale Garden, Wellness and Boudoire, as well as stocking fillers.
As part of her ambassadorship, Holden has developed with Baylis & Harding an edit of gifts that the brand said have been selected to bring joy to all members of the family.
She will also star as the face of Baylis & Harding’s festive TV advert, set to air across the UK in November and December.
Baylis & Harding’s co-founder Tania Slater said she was excited to have Holden onboard as “this year’s joy-filled gifting ambassador, who we know shares our passion for all things Christmas”.
“As our ambassador she also embodies the generosity of spirit that’s associated with our brand, and we know she really resonates with our Baylis & Harding consumers,” said Slater of the appointment.
Baylis & Harding is not Holden’s first beauty ambassadorship; the TV personality has promoted Revive Collagen since 2021.
The beauty supplement brand reaffirmed its relationship with Holden in March this year, releasing a new beauty campaign to celebrate her reappointment for the second year running.