Baked to perfection – how to achieve a flawless faux tan

An expert guide to achieving a sun-kissed glow straight out of the bottle

The self-tanning industry has been transformed in recent years thanks to advances in technology and consumers knowing exactly what they want from their products. For your customers this means those orange hues and distinctive streaks have become a distant memory.

As tanning expert James Read explains: “Tanning has become revolutionary. Gone are the days of that unnatural-looking tan because the tanning products on offer give consumers real-looking skin.”

The wide array of choices available and customers having a clearer idea about what they want to achieve means that they will be relying on you to give them informed advice on what to buy and how to use the products they buy for that flawless look.

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