Avon rivals big name beauty brands with new foundation

By Becky Bargh | 6-Sep-2019

The brand’s new Power Stay 24 Foundation is designed to last from morning until night without feeling heavy on skin

Direct selling beauty brand Avon has introduced a new foundation to rival premium beauty brands.

Its new Power Stay 24 Hour Foundation (£15) is designed to last from morning until night, without feeling heavy on skin, thanks to its smudge and humidity-proof formula.

The lightweight and breathable product is also said to deliver medium to full coverage with SPF10 protection.

Available in 20 shades, it leaves a matte finish and reduces the appearance of fine lines, dark circles and blemishes.

Customers will be able to shop the product online or through Avon representatives from 11 October.

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