Avon partners with KORRES to bring the brand to Latin America

Published: 11-Feb-2014

The agreement with the Greek skincare brand will grant Avon exclusive rights to develop, manufacture and market KORRES products in Latin America

Avon Products announced today that it has entered into an agreement with Greek skincare brand KORRES which will grant Avon exclusive rights to develop, manufacture and market KORRES products in Latin America.

This long-term strategic alliance includes all major markets where Avon operates in Latin America, and provides Avon the option to purchase all of the intellectual property rights to the KORRES products in that region. Latin America is Avon's largest business unit, accounting for nearly half of the company's revenues.

"Latin America has always been of interest to us. We feel there is a unique opportunity to reach consumers who share our values and philosophy; Avon is a strategic partner that can help us start this wonderful journey," said KORRES Founder George Korres.

"We are delighted to be partnering with KORRES. It is the perfect fit to Avon's business in Latin America. This alliance brings some fabulous, highly efficacious products that our consumers will love. We look forward to a successful relationship.” said Fernando Acosta, Senior Vice President and President, Latin America at Avon.

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