Avon introduces ANEW rotational night treatment cream

Published: 4-Oct-2017
Skin Care


Avon ANEW Reversalist Infinite Effects Night Treatment cream (£28) helps customers to switch up their skin care routine in a similar vein to how HIIT training fitness workouts encourage the body to keep working at its best.


The packaging has two products in one, which should be used on a two-week rotation.

Step 1 is the prep phase with phytol and humectant to prep, replenish and moisturise the skin.

Step 2 is the treatment phase with a retinol complex to help reduce the signs of ageing and boost collagen.

Launch: out now

  • Companies:
  • Avon Products
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

The beauty businesses risking it all on a rebrand

Read more
The number of beauty brands rebranding themselves has been on the rise in recent years. But are the risks of reimaging a business worth it in the long run?

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.
    New eye creams are answering the top skin care concern for men Targeted eye treatments that banish dark circles and puffiness in an instant are trending, as brands see rising demand among men over 35
  2. Nivea helps push Beiersdorf sales to €4.9 billion in H1 Sun protection was pinpointed as a strong performance segment for the German giant's Nivea, Eucerin and Aquaphor brands
  3. Beiersdorf opens 'agile working' campus in Hamburg The 51,000sqm space includes a newly-built corporate headquarters
  4. Pure Beauty Global Awards 2024 finalists announced! The Pure Beauty editorial team has announced the best in the industry, now it is up to the expert judging panel to decide the winners
  5. Pamela Anderson enters skin care with Sonsie. Was make-up free 'rebellion' a PR stunt? The model and actress has acquired a stake in the minimalist beauty brand, which focuses on a ‘less is more’ approach to skin care

Upcoming event

CCE Safety Assessment Module 3, Toxicology 2

23 April 2024 | Virtual See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

The beauty businesses risking it all on a rebrand

The number of beauty brands rebranding themselves has been on the rise in recent years. But are the risks of reimaging a business worth it in the long run?
You need to be a subscriber to read this article.
Click here to find out more.
Hair Care

Cosmetics Business Picks: 8 new beauty picks to know this week

Cosmetics Business has rounded up eight new hair, fragrance and skin care launches which have caught our attention this week
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Avon to open first-ever UK stores via representative franchise scheme

The cosmetics giant will open beauty outlets throughout the UK within the next two months as it boost its physical retail presence
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Avon is selling in UK stores for the first time with Superdrug

Avon will be sold in 100 Superdrug bricks-and-mortar stores from 11 October as ramps up its omnichannel strategy
You need to be a subscriber to read this article.
Click here to find out more.
Body Care

Cosmetics Business Picks: 10 new beauty launches including a foundation revival

Cosmetics Business shines a spotlight on the brands launching fresh new foundation products in 2023
Colour Cosmetics

Avon launches on Amazon for the first time as part of new omnichannel strategy

The move will see the cosmetics giant sell its products outside of its sales rep programme for the first time in 136 years
Body Care

The 8 best fragrance and skin care launches dropping early September

Cosmetics Business rounds up eight new fragrance and skin care launches now available to purchase, plus a look at Phlur’s debut fragrance launching into Selfridges in September
Subscribe now