Deodorants have long overshadowed India’s perfume market as the scent format of choice, but consumers are now graduating to more sophisticated fragrance use
India’s fragrance market is expanding with fast growing demand, easier availability of top brands and a greater choice of products across a range of prices. According to market researcher Euromonitor International, the country’s overall fragrance market registered annual sales of US$298m in 2016, up 16% from 2015. Research from the Indian Institute of Management Ahmedabad, on the other hand, places India’s fragrance market at a higher value – in 2015 it was worth $328m, says the Institute.
Rising awareness about personal care products, increasing disposable income, growing demand in the country’s expanding middle class and the greater availability of affordable mass market perfumes are pushing this demand, noted Research & Markets’ India Fragrance Market Overview report published in June 2016. The market has also been propelled by the country’s hot and humid climate conditions.
Furthermore, as an increasing number of Indian consumers are shopping online, the market share of perfume e-sales is expected to ...
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