Arcade Beauty teams up with L’Oréal for all-PE refill pouches

By Julia Wray | Published: 8-Jul-2021

The refills enable a material saving of 75% compared with two 250ml shampoo bottles

Arcade Beauty has developed its first all-PE eco-refill pouch for L'Oréal Paris shampoos, which are designed to be recyclable once the infrastructure is in place.

The L’Oréal Paris shampoos come as a PE refill, which is lighter than a plastic bottle in what is said to be a first for the group.

Elvive Colour Protecting Shampoo has been developed to protect coloured hair, while Elvive Dream Lengths Restoring Shampoo caters for damaged long hair.

To develop the products, the brand wanted a refill with a low environmental impact; in response, Arcade Beauty created a 3D Pouch in 100% PE for which L’Oréal can claim a material saving of 75% compared with two 250ml shampoo bottles.

The eco-refill can be recycled in soft PE recycling channels where collection, sorting and recycling infrastructures exist locally.

The leak-proof 3D Pouch pack can come with a flip-top or screw cap and – depending on its size, which ranges from 30ml to 1 litre – it is fitted with a gusset to enable it to stand upright.

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