Arcade Beauty launches contactless sample dispenser

In response to new sanitary regimes Arcade Beauty has developed a new solution featuring ScentSeal for Rochas

Arcade Beauty has introduced a contactless sample dispenser, which meets the needs of new hyper-sanitary regimes in the wake of Covid.

To accompany the launch of Girl, the new fragrance from Rochas, Arcade Beauty developed a dispenser that features the ScentSeal fragrance label.

Treated as a point of sale display, the dispenser is a board box that complies with the brand's CSR codes; attached to the base (using adhesive) are 100 printed ScentSeal cards, the reverse side of which can be used by the customer to sample.

Created specifically for Rochas, the solution is based on recent innovations carried out by Arcade Beauty to meet the ‘contactless’ experience need.

It is intended to replace the use of a tester at point of display as well as handling of samples by beauty advisors.

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