Pure Beauty

AmorePacific is imposing a five product limit to quash reselling

Published: 15-Sep-2017

Some customers buy duty free products in bulk in South Korea in order to re-sell them in China

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Beauty giant AmorePacific has announced a new sales policy in its South Korean duty free stores in order to try to cut down on ‘daigou’ - cross-border shuttle trading into China.

Daigou customers buy duty free products in bulk in South Korea in order to re-sell them in China.

AmorePacific has therefore now increased the purchase limit of its products by 50%, from

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