The US natural and organic market is the largest in the world, and growth is still strong. How can brands maximise the opportunities this segment offers?
The natural and organic personal care sector (NOPC) in the US continues to grow as concerns about health and wellness permeate into day-to-day life.
“The US market for natural and organic cosmetics is the largest in the world, worth US$4.5bn in 2016,” says Amarjit Sahota, Founder of Ecovia Intelligence (formerly Organic Monitor), with a growth rate of 7% per annum.
And data from Mintel notes that sales of natural and organic personal care products in natural supermarket channels grew ...
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