All about the base: What shoppers want from foundations and make-up coverage


The foundation of every make-up routine starts with a base, so what are consumers layering on?

Charlotte Tilbury's new Airbrush Flawless Foundation range

Take a look in the nation’s make-up bags and you’ll be sure to find a base product or two. In fact, over half (62.4%) of consumers use between one and three base products each day, with 11.8% using between three and five products.

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While undoubtedly a make-up bag essential, what do consumers really want from the everyday staple? In partnership with Your Beauty Club, Cosmetics Business finds out.


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