Aldi introduces first-ever 24 day beauty Advent Calendar in time for Christmas

By Becky Bargh 31-Oct-2018

The products features the brand’s signature scents, skin care and home fragrance products

Aldi has introduced its first-ever beauty Advent Calendar to the UK market.

The 24 day calendar (£49.99) will feature a miniature product of one of Aldi’s luxury collection scents, skin care products or home fragrance items behind every door.

This will include body cream, hand and body lotion, eau du toilette, candles and hand and body washes in its Peony, Blackberry & Velvety Rose or Lime & Basil fragrances.

Julie Ashfield, Managing Director of Buying at Aldi UK, said: “Since the launch of our Luxury Collection home fragrance and bath and body care range, we’ve been delighted with the reaction from our customers.

“Launching an advent calendar in this range is a result of the growing popularity of beauty advent calendars in the market and the warm response to our products.”

She added: “With beautiful scents and a luxurious look and feel, our Luxury Advent Calendar allows customers to enjoy a high-end product without the expensive price tag.”

The product is now available via Aldi's website Sign up for your free email newsletter

Like this story? For the latest in beauty trends, product launches and retail strategy, subscribe to Pure Beauty Magazine. For more information click here


Subscriber Help

Related Content

The 12 beauty launches to know in September
The 12 beauty launches to know in September