Albéa unveils three new mascara and lipgloss designs from its Tips Studio


Albéa has unveiled three new innovative applicator designs created by its applicator experts, the Albéa Tips Studio (Bottanuco, Italy), at Cosmoprof Bologne: Excess Lash, a range of fibre mascara brushes; Beauty Flow, plastic mascara brushes; and Generous Gloss, a lipgloss range.

"In 2017, mascara trends were all about extremes, with either excessively sophisticated makeup effects and easy gestures. The challenge we face is to respond quickly with increasingly high-performance applicators that are easy for women to use," explains Audrey Landon, Albéa Tips Studio Product Manager.

Excess Lash provides a false-lash look without false lashes!

This range of fibre mascaras' exclusive loose fibre formulation thickens lashes and adds texture, making them incredibly long and full.

Eyes are made up in 3 stages: applying mascara with the Excess brush; applying the loose fibre formulation with the Ecstasy brush for a curled, XXL volume effect, or the Spice brush for an extreme volume effect; and another coat of mascara for a multidimensional result!

On the other end of the scale, the plastic Beauty Flow mascara brushes are all about simplicity with 4 plastic brushes that are easy to use thanks to their ergonomic, intuitive shape.

  • Balance is a small brush that is easy to use and perfect for any lash type. Its large receptacle guarantees intense volume.
  • Escape gently grips lashes to extend and provide volume and length.
  • Essential and its large, easy to load receptacles provide extra volume. The rigid tip can get right into the corners of eyes making sure every lash is coated.

Flow is a 2-in-1 brush with a double curved shape that coats and curls lashes. Volume plus curl guarantees a sophisticated result!

Finally, Generous Gloss, a new range of lipglosses, includes Exquisite and Sensual. The applicator's slim, flexible base makes it extremely easy to use and gives lips better definition, and it's silky-soft for comfortable use.

  • Exquisite is pointed for precise application.
  • Sensual is round for better coverage in a single stroke.

The Generous Gloss range is perfect for liquid, long-wear or translucent formulations.

These innovative brushes were designed by the Albéa Tips Studio. This unique programme brings together all Albéa's applicator expertise and know-how: fibre and plastic mascara brushes, gloss applicators, eye-liner brushes and other cosmetic accessories. The Studio invents, develops and manufactures application solutions that revolutionise how beauty products are used and offer ever more varied make-up looks.

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There is an Albéa applicator for every make-up effect!

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