Dior partners with Albéa to create first rotating mascara
Dior has partnered with Albéa to create its first rotating mascara, Diorshow 360. The patented technology is claimed to offer stable, silent and gentle revolving action; a galvanised silver ring on the bottom of the cap activates the rotating device, which turns the wand upward or downward for easy application. In addition, Dior chose Albéa’s Notch Helix brush, a double helix design created to optimally cover lashes thanks to specific bristle spacing. According to Albéa, the formula, packaging and brush design have been specially developed for optimal revolving action.