Africa ME - South Africa: Male Grooming Market Report 2017


South Africa’s men’s grooming segment is outstripping general sluggish economic growth – and the focus is on skin care as the biggest growth prospect

Africa ME - South Africa: Male Grooming Market Report 2017

South African men spent US$564.2m on grooming products during 2016, as this relatively new market segment benefits from a surge in interest in skin care products.

Data released by research group Euromonitor International reveals that fragrances dominate the market, accounting for $306.79m, followed by toiletries, with $191.45m, and the shaving market, valued at $66.72m.

The market researcher’s Men’s Grooming in South Africa report, released in April 2016 notes that the segment achieved an 8% retail volume compound annual growth rate (CAGR) in 2015.

Sign up for your free email newsletter

Meanwhile, this year, across the continent, African men are expected to spend ...

This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.
Subscribe now to premium content on Cosmetics Business