Nigeria has been hit by a recession, so why is its colour cosmetics sector booming?
Despite the negative impact of the economic recession of 2016 in Nigeria, colour cosmetics remained a dynamic consumer sales category.
The country’s growing population of fashion-conscious women, who are interested in upgrading, maintaining and experimenting with their facial appearance, has powered category growth, and will continue to do so into the future.
Increased urbanisation, along with the growth of women in formal and informal employment, also helped the category perform well in 2016, Euromonitor International revealed in its April 2017 Colour Cosmetics in Nigeria country report.
“The range of brands also increased,” it notes, “supported by the provision of services such as...
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