Africa ME -Morocco: Bath and Shower 2017


A solid performance from most sub-categories has seen Morocco’s bath and shower market thrive over the past year, as natural-based products continue to shine

The north African beauty and personal care market my be saturated, but Morocco’s bath and shower products category is continuing to flourish. In 2015, it grew by 8% in 2015, with sales totalling Moroccan Dirham MAD867.5m (US$86.1m) according to Euromonitor International.

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The highest growth rate was reached by ...

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