Active Beauty beautifies the lips with marketing concept S3D Fascination

Published: 12-Jan-2017

“If you’re sad, add more lipstick and attack” Coco Chanel

Whatever the intention at the beginning, apply lipgloss on her mouth is a decided and strong act. There is something there that touches on being, on desire.

Givaudan Active Beauty has pushed the concept of seduction & hypnotic effect at its zenith through the creation of a groundbreaking and very active make-up formulation: S3D Fascination.

Featuring PrimalHyal Gold, coming from fully sustainable white biotechnology, S3D Fascination is a deep and long lasting hydrating formula that will beautify your lips instantly.

Active Beauty beautifies the lips with marketing concept S3D Fascination

This exclusive lipgloss also provides anti-ageing properties as it contains Megassane, an active ingredient discovered by marine bio-technology, which restores the proteasome activities after UV-exposure.

To deliver a water-resistant texture which perfectly covers the lips surface, S3D Fascination includes the Unimer U-151 polymer, also favouring the protecting actions of the sun filter and the dispersion of cherry pigments on the lips. Your lips are now hydrated, protected and embellished for a long time.

Caroline Reverte, Formulation Project Manager said “Our new S3D Fascination is a very innovative concept be-cause it is a multi-functional bio-active formula enabling new benefits for the final consumer. We crafted a formula for a high covering result with an amazing texture. S3D Fascination is intense, powerful, sophisticated and delicate at the same time.

The intensity of its dark cherry colour added to the creaminess of the texture and to the awesome gourmand fragrance & flavour make this lipgloss a new addictive beauty weapon.

S3D Fascination will definitely unveil your lips attractive-ness. Discover it at Cosmetagora in Paris, stand 55-56.

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