From Shanghai to Tokyo to South Korea, Kanebo Cosmetics investigates what make-up means to different women in East Asia
K-beauty has become a phenomenon across the globe
Beauty brand Kanebo Cosmetics has been finding out how women’s in East Asia lifestyles impact their make-up decisions.
Ideals were found to vary considerably depending on country, with geographic neighbours like capital cities Tokyo and Seoul demonstrating striking differences in the way they use make-up.
Other cities involved in the survey ...
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