Gucci has revealed the latest line-up of A-listers to front its Guilty fragrance.
Rapper A$AP Rocky, actress Julia Garner and actor Elliot Page will star in the luxury brand’s upcoming campaign, said to have been chosen for their “bold authenticity”.
Rocky, Garner and Page will portray a “story of tenderness, imagination and curiosity” in the new campaign, which is said to celebrate self-acceptance, friendship and love in all its forms, according to the Coty-owned brand.
The campaign is shot by British photographer and film director Glen Luchford, who also directed Gucci’s previous Guilty campaign, starring singer Lana Del Rey and actor Jared Leto.
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The Guilty campaign marks Umbrella Academy star Page’s first-ever fragrance partnership; however, his co-stars are not strangers to the beauty world.
Grammy-nominated rapper Rocky starred alongside his partner Rihanna for her brand Fenty Skin’s 2020 campaign, as well as fellow rapper Lil Nas X.
Meanwhile, Garner – the star of Netflix’s Ozark and Inventing Anna – previously teamed up with Vogue and Estee Lauder for a promotional video.
Making its debut in 2010, Gucci expanded its Guilty collection last year with two new male and female editions of the scent.
The new campaign will premiere on 1 March.