Beauty brands should be putting NFTs at the heart of their marketing materials – because almost 90% of shoppers are wanting to buy them in the new year
NFT sales have surged to US.7bn in Q3 of this year
Beauty NFTs, or non-fungible tokens, were relatively unknown and untapped by cosmetics brands until this year.
That’s not to say, however, that their relative newness to the industry is not making them a priority in brand’s marketing strategies....
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