Beauty NFTs, or non-fungible tokens, were relatively unknown and untapped by cosmetics brands until this year.
That’s not to say, however, that their relative newness to the industry is not making them a priority in brand’s marketing strategies.
Beauty brands should be putting NFTs at the heart of their marketing materials – because almost 90% of shoppers are wanting to buy them in the new year
Beauty NFTs, or non-fungible tokens, were relatively unknown and untapped by cosmetics brands until this year.
That’s not to say, however, that their relative newness to the industry is not making them a priority in brand’s marketing strategies.