9 out of 10 shoppers bank on beauty NFTs in 2022

By Becky Bargh 17-Dec-2021

Beauty brands should be putting NFTs at the heart of their marketing materials – because almost 90% of shoppers are wanting to buy them in the new year

NFT sales have surged to US.7bn in Q3 of this year

Beauty NFTs, or non-fungible tokens, were relatively unknown and untapped by cosmetics brands until this year.

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That’s not to say, however, that their relative newness to the industry is not making them a priority in brand’s marketing strategies.

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