7 Over 7 makes home fragrance debut inspired by new-age meditative practices

By Lucy Tandon Copp 28-Aug-2020

The range is designed to ignite consumers' emotions and help align the chakra system through scent

New home fragrance brand 7 Over 7 is inspired by the resurgence of new-age meditative practices.

The brand is designed to enhance meditation and self-development, and help align the chakra system with a range of scented candles.

The seven fragrances (£65) are created to ignite a certain emotion or sense of being, in order to be used to set an intention such as openness to love or attaining knowledge.

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Founder Minal Bhanshali told Cosmetics Business: “I began my journey exploring...

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