71% of consumers are happiest online when shopping

Published: 15-Jun-2018

Study finds that feeling ‘happy’ and ‘excited’ are the most common emotions linked with online shopping

You need to be a subscriber to read this article.
Click here to find out more.

Consumers are happiest online when shopping, new research by e-commerce marketing technology company Rokt has revealed.

In a survey of over 4,000 consumers, 71% of those from the UK said when they are online, they are happiest when making purchases.

Online shopping beat social media, search activity and even watching funny

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.

You may also like