54% of consumers have used hand or dish soap to wash their face, new study finds

Published: 28-Jul-2020

Findings from a new survey reveal that many consumers are confused about how to clean their skin, with some associating negative sensations with a ‘good’ cleanse

You need to be a subscriber to read this article.
Click here to find out more.

The majority of consumers are confused about what constitutes ‘clean’ skin, a new survey has found.

In a poll on 2,000 US adults, conducted on

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.

You may also like