3 things all beauty PR and communications professionals should know


In association with CEW UK, Cosmetics Business chats to Julietta Dexter, CEO & Co-Founder of The Communications Store

Getting your brand noticed by the wider world is no mean feat, but it can mean the making or breaking of a brand.

For established and fledgling beauty brands alike, there is huge value in telling your story and having eyes on your latest launches, but what are the best ways to go about it?

Here, Cosmetics Business, in association with CEW, catches up with Julietta Dexter, CEO & Co-Founder of The Communications Store, who gives her perspective on why consciousness and kindness is the way forward in PR and communications...

1. Sit up and be conscious

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The majority of modern communications platforms such as Facebook and Instagram are still largely unregulated, but this is expected to change. And soon.


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