33% of women put off by confusing ingredients lists

By Lucy Tandon Copp 28-Jul-2017

Unrecognisable ingredients are a deal-breaker for shoppers and can impact feelings towards a brand

Clear ingredients lists are crucial to sales in the cosmetics sector, with 33% of women not prepared to buy a product if the ingredients on the label are confusing.

Sign up for your free email newsletter

According to ...

This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.
Subscribe now to premium content on Cosmetics Business


Subscriber Help