31st State: The new skin care brand catering for teenage boys


Inspired by the California lifestyle, 31st State is said to be the UK’s first skin care line for teenage boys

Stephanie Capuano

Stephanie Capuano

A new skin care range designed for teenage boys has launched in the UK.

31st State was created to help soothe and clear red, irritated and spot-prone skin with formulas that are free from ingredients such as parabens, synthetic colours and microbeads.

Founded by London-based Stephanie Capuano, a mother of two boys, the brand takes inspiration from California, where Capuano was born.

“31st State was inspired by the beaches, deserts and forests of California. Where life just seems a little less complicated, a clean and effortless existence,” she said.

“A sense of not trying too hard that seems to come naturally to the guys who live there. We wanted to deliver that simplicity and possibility to guys everywhere.”

The 7-sku range includes: 2in1 Hair and Body Wash, Roll on Deodorant, Foaming Face Wash, Overnight Clearing Pads, Spot Control Gel, Easy Hold Styling Gel and Style and Shape Putty.

31st State: The new skin care brand catering for teenage boys

“Everyone struggles with bad skin or hair at some point so we created something that not only takes inspiration from nature but also use ingredients that really work,” she added.

“We want to help guys feel and look their best, so they can go out there and do their thing with one less element to worry about.”

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