Lynx transforms personal care aisles with ‘Lift and Smell’ activation

Published: 29-Apr-2024

Lynx, the number one male toiletries brand is bringing its Fine Fragrance Collection to life with a revolutionary ‘Lift and Smell’ activation that is designed to get shoppers interacting and engaging with the premium range at fixture in a way that has never been done before in the UK

The permanent, show-stopping Lynx branded ‘Lift & Smell’ execution is one element of Unilever’s unmatched investment in permanent POS across its deodorant portfolio in more than 2,000 grocery and health and beauty retailers over the coming months.

The ‘Lift and Smell’ fragrance tester trays are part of Lynx’s new branded bay fixtures, which are launching across retailers, with the bays bringing together male deodorant and male skin cleansing products on the same fixture for the first time. The ‘Lift & Smell’ fragrance tester trays are now live in Boots, and more retailers will join the total bay transformation journey and are already landing permanent ‘Lift and Smell’ trays on their shelves.

Bringing heighted visibility and excitement to the personal care aisle, the ‘Lift and Smell’ fragrance tester trays allow shoppers to smell the new five-strong Fine Fragrance Collection at fixture. This activation from Lynx is part of a £1M investment in permanent point of sale across Unilever’s Deodorant portfolio

Monique Rossi, General Manager, Deodorants, Unilever UKI, says: “Personal care is a category that is designed to tap into the senses, but the aisle can leave shoppers feeling underwhelmed. We constantly look at how we can bring theatre to the in-store experience and this sizable in-store investment across our deodorants portfolio is unmatched in the category. This is a key lever in our Unilever Deodorant transformation strategy that we started two years ago, to educate shoppers about our superior products at fixtures and drive category growth through trade up.”

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