Marketing

Why legacy beauty brands are rushing to hire Korean faces

Global prestige brands are celebrating the power of Korean idol-turned-ambassadors like never before, writes Babette Radclyffe-Thomas

Breaking News

P&G's Braun IPL advert banned over misleading hair removal claims

The beauty device uses intense pulsed light to reduce the look of hair but does not remove hair permanently

How to thrive in the market as an up-and-coming beauty brand

Cosmetics Business guides emerging beauty brands to market success

'World's first' beer deodorant launched by Fussy and Brewdog

The roll-on features scent notes of hops and tropical fruits similar to the BrewDog’s hero IPA drink

Why legacy beauty brands are rushing to hire Korean faces

Global prestige brands are celebrating the power of Korean idol-turned-ambassadors like never before, writes Babette Radclyffe-Thomas

Puig sponsors 37th America’s Cup and named partner of women’s event

The Spanish beauty giant will sponsor the inaugural Women’s America's Cup sailing event in Barcelona in 2024

MAC to donate 100% of lipstick sales to equal rights organisations on its first-ever Day of Giving

Mac is expanding its Viva Glam charitable initiative, aiming to raise $500,000 for organisations from the sale of more than 200 different lipsticks...

Why technology could be the key to stopping greenwashing in beauty

Pinterest's beauty boss Tom Spratt explores how technology can help to stop greenwashing in the beauty industry and hold companies accountable for...

How D&G beauty is transforming into a €3 billion business

Since bringing its beauty business back in-house, D&G is now on a mission to turn the division into a €3bn machine that spans fragrance, make-up an...

Unilever calls for increased inclusivity for disabled community in advertising

Unilever's new ‘Believe in Talent’ campaign comes after it found that 73% of disabled content creators feel the industry is exclusionary of them

The Woman King star Thuso Mbedu named L'Oréal Paris Brand Ambassador

Mbedu has joined L'Oréal Paris’ line-up of international brand ambassadors, including British actress and activist Gemma Chan and actor and entrepr...

I asked ChatGPT to design the next big beauty brand

L’Oréal won’t be sweating just yet

Is beauty's celebrity creative director trend all style and no substance?

More beauty brands are teaming up with celebrities not just as ‘faces’ but in creative leadership roles

Freemans enters the beauty box market after beauty sales soar 33%

The digital department store plans to launch new boxes quarterly, containing ‘curated’ full-size hair, skin and make-up products

Huda Kattan on her career, leadership and creating beauty's next conglomerate

After ten years in business, cosmetics mogul Huda Kattan opens up about Huda Beauty's next chapter

Pure Beauty Global Awards 2023: See the winners!

On 25 May, the beauty industry's leading international awards ceremony showcased the best in the business

Pure Beauty Global Awards 2023 host: Jenni Falconer shares her beauty routine and the serums she swears by

Jenni Falconer – British television star, Smooth Radio host and co-founder of Kollo Collagen – reveals her must-have skin care brands and her deser...