Fussy, the refillable personal care brand, has created a deodorant that smells like beer in partnership with drinks maker BrewDog.
Claimed to be the world’s first “beer-odorant”, the roll-on features scent notes of hops and tropical fruits similar to the brewery's hero IPA drink.
Launched ahead of Father’s Day on 18 June, BrewDog’s Chief Marketing Officer Lauren Carrol said the product aims to fix the “global issue” of what to get dad’s on the holiday.
“For years, people have been in turmoil over what to buy Dad on his special day – shall I get him smellies? Shall we just treat him to his favourite tipple?” added Carrol.
“I say, why not do both.”
The product is housed in Fussy’s plastic-free compostable refillable packaging.
It retails for £15 and can be purchased on brewdog.com and getfussy.com.
“When we first brewed up with the idea of creating this very special beer-odorant, BrewDog was the obvious choice to begin this journey with – we just had to get them involved,” said Matt Kennedy, CEO & founder of Fussy.
“A planet saving deodorant and a planet saving beer joining forces to bring you the deodorant the world never knew it needed.”
