After a three-year hiatus, mushrooms have returned to the beauty industry in full force. But where did fungi’s revitalised popularity sprout from?
Mushroom-infused products have taken the industry by storm this year
After being picked up as a burgeoning trend for the Western market in 2020, the conversation around fungi largely went back underground for a time.
But that all changed in January of this year after a study from department store chain John Lewis placed mushrooms as one of the top ingredients to watch this year.
Tomas Warwick, John Lewis’ Head of Skincare and Wellness, said that fungi were set to take over the world of beauty, thanks to its well known anti-inflammatory and skin soothing properties.
His prediction turned out...
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