The sweetest deal: Price comparison apps are winning beauty bargain hunters

By Jo Allen 24-Jan-2023

Consumers are looking for ways to save money, and price comparison sites and apps can do the job for them. But how well are they working in beauty?

Usage of price comparison apps is expected to soar this year

Usage of price comparison apps is expected to soar this year

This article was originally published in the Budget Beauty Trend Report. Receive your copy here

Times may be tough but consumers are still spending on beauty. It’s an insight shared by multiple research companies from Kantar to The NPD Group, and is based on the very latest data.

Nevertheless, shopping behaviour has changed, and will undoubtedly continue to through 2023. “Naturally we are seeing that consumers are adapting their spending habits according to the persisting price inflation,” says a spokesperson at Swedish fintech company Klarna. “Consumers are still spending, they are just spending smarter.”

One of the key ways they are doing this is by comparing prices more frequently. According to recent data from PriceRunner, the price comparison platform acquired by Klarna in 2021, every major beauty product category has seen a significant percentage rise in the amount of price comparisons made by consumers.

Sign up for your free email newsletter


This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.
Subscribe now to premium content on Cosmetics Business

Featured Companies

See also