Mintel’s predicted global personal care trends for next year include a boost in synthetic biology technologies and products and services that promote vulva care
Sexual wellness as self-care is set to boom in 2023
In its latest report, the market analyst has revealed three growth areas that will influence the global beauty and personal care industry next year and beyond.
These revolve around sustainability, value, wellbeing and experiences.
We explore how each trend will impact the sector and how brands need to be reacting.
Self-care will continue to boom over the next year but with a greater focus on sexual wellness and the hormone journey.
The goal for beauty going forward: to make wellness accessible to everyone.
“As the conversation around hormones, periods and hot flashes becomes more acceptable, brands will be more open to having honest conversations with consumers,” Andrew McDougall, Director of Beauty and Personal Care Research at Mintel, told Cosmetics Business.
“Providing customers with products that address their needs, as well as useful information to make their lives better.”
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