Quadpack has developed a 100% wood bespoke cap for the latest fragrances in the Shiseido-owned L’Eau d’Issey line.
Topping the L’Eau d’Issey Eau & Magnolia and L’Eau d’Issey pour Homme Eau & Cedre bottles, Quadpack’s solution does away with plastic inserts due to its ‘Solo Push’ rib pattern, which provides a tight closing system to protect the formula.
The female version boasts an elongated cap, while the male scent has a cap resembling a chunk of cedar wood.
Both caps are made in Europe using wood sourced from sustainably-managed European forests.
“We are very proud of the Woodacity caps we developed for Shiseido,” said Denisa Stircea, Quadpack’s Wood Category Lead.
“Thanks to our long term partnership with the brand, who challenged Quadpack to bring this innovation to life, we now have one our most groundbreaking wooden systems.”
