Olaplex’s CEO JuE Wong issued a vigorous response following the lawsuit, hitting back at claims that its products cause hair loss
Olaplex was founded in 2014 by Dean and Darcy Christal
The news of a lawsuit filed against Olaplex on 17 February, which claims that its No. 0 to No. 9 products cause hair loss and scalp blisters, has placed the hair care specialist in a precarious situation.
This is not only from the group of 28 women seeking more than US$75,000 in damages, but also from the intense debate on Olaplex’s product line occurring across social media.
Has the resulting fallout already tarnished the brand’s image?...
This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.
Subscribe now to premium content on Cosmetics Business