Is beauty's celebrity creative director trend all style and no substance?

By Sarah Parsons | Published: 29-Mar-2023

More beauty brands are teaming up with celebrities not just as ‘faces’ but in creative leadership roles

You need to be a subscriber to read this article.
Click here to find out more.


This article was originally published in February 2021


The past 12 months must have been a strange time to make a living as a celebrity. For models, fashion shows and exotic photoshoots were cancelled; for actors, filming was put on hold or scrapped entirely. Musicians are still no longer able to perform at crowded venues, instead opting to livestream from their home studios to invisible audiences.

Since the golden age of Hollywood, celebrities have partnered with beauty companies to boost their income and public profile as 'faces' or 'spokespeople'.

Then in recent years there has been the sharp uptick of celebrity-founded cosmetic brands that have gone from a fan-focused side hustle to a legitimate

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.

You may also like