Empowering beauty brands to pivot from “selling” to “solving” providing phygital infrastructure for the offline-to-online journey
Haut.AI, the leading European AI company delivering hyper-personalised skincare and beauty experiences, announced today its partnership with USP Indicator Solutions, the world-leading expert in sensory beauty brand activation tools. Today, Haut.AI and USP Indicator Solutions deliver the revolutionary skincare analysis product - Phygital Skin AI. The product combines clinical-level skin analysis with personalised recommendations to solve the problem of low engagement and customers quitting skin routines before seeing the effect. With Phygital Skin AI, beauty brands can provide customers with seamless omnichannel consumer journeys and become trusted advisors for effective skincare solutions.
Phygital Skin AI allows retailers to pivot from "selling" to "solving" in-store and online. The AI and physical on-skin testers give customers detailed skin scores. Then, a mobile app allows shoppers to analyse and track results to make educated decisions and find a tailored selection of products. Using rich consumer data to deliver personalised recommendations, Phygital Skin AI takes skin measurements with on-skin testers and continues the journey in a digital skincare app.
“Haut.AI and USP Indicator Solutions are proud to announce their partnership to offer advanced phygital skin analysis to consumers in the comfort of their own homes,” said Diego Kanda Diwidi, the CEO at USP Indicator Solutions. “This partnership combines USP's sensory skin testers that provide rich data on skin needs with Haut.AI's best-in-class selfie-based visual analysis. The aim is to enable beauty brands to provide personalised solutions for their customers based on in-depth consumer data analysis rather than simply selling products. This will benefit consumers who often lack the knowledge and resources to find products that work well with their skin type, purchasing products that may not be right for them. We’re excited about this partnership with Haut.AI as it allows us to accelerate in providing reliable, digitally personalised skincare analytic solutions for beauty brands both online and offline.”
The new joint product, Phygital Skin AI, is set to revolutionise the skincare industry by providing consumers with a seamless and personalised skincare experience. With clinical-level skin analysis and testers touching the skin that allows them to offer personalised recommendations, beauty brands can now become trusted advisors for effective skincare solutions.
"Our AI skin analysis tool is best-in-class, comparing user data points with the 'standard' for their demographic and lifestyle, and is further enriched by environmental information like pollution and sun intensity at the time of the analysis" said Anastasia Georgievskaya, the co-founder and CEO of Haut.AI. "We are thrilled to partner with USP Solutions and help companies and manufacturers engage with and educate their customers in a more personalised way."