Beauty brands are collaborating with the competition to help save the planet

By Sarah Parsons 7-Mar-2022

From the EcoBeautyScore Consortium to the B Corp Beauty Coalition, rivals across the beauty industry are collaborating to fight for a sustainable future

The 2021 #WeAreAllies marketing campaign

The 2021 #WeAreAllies marketing campaign

There is an African proverb that says 'if you want to go fast, go alone. If you want to go far, go together'. But current beauty industry solutions to address sustainability are neither fast enough, nor go far enough, argue critics.

Nearly 75% of shoppers do not think brands or retailers are doing enough to make cosmetics products sustainable. However, a number of newly formed coalitions led by beauty's biggest companies and brightest minds aim to change all that.

Last month, 36 industry global heavyweights formed the EcoBeautyScore Consortium to develop an industry-wide environmental scoring system and product search tool. The consortium – which includes Amorepacific, L’Oréal, Natura & Co and Unilever – says its evaluation will be in line with the EU's Product Environmental Footprint, a ruleset describing how to calculate the impact of a specific product group.

For example, perfume will not be compared to serum. The industry's findings will initially be turned into a third-party approved product labelling system for lipstick, shampoo and face skin care, as well as a layman-friendly tool to explore the findings by September 2023.

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