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Did you know that 94% of shoppers read online reviews before making a purchase?
No longer purely driven by brand marketing, the future of beauty purchasing lies in the hands of the consumer. Introducing Beauty Buddy – a beauty-centric app, developed in 2019, that not only allows consumers to access honest peer-to-peer reviews and product information via their phones, it also allows brands and retailers to connect through actionable data insights and product sampling
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Powered x Beauty Buddy: the app downloading power data for beauty brands
The beauty industry is booming. With super-growth taking place both online and in physical stores, it’s not just brands driving marketing initiatives and the never ending thirst for the new, it’s the ever increasing demands and insights of the consumer