Undrgrnd Beauty


United States

+1 833 710 0420



We’re a bunch of legit beauty junkies on the hunt for the next generation of cult beauty. Between the four of us, we have over 40 years of experience in beauty, working for some of the most recognised brands and retailers. But we got a little bored and wanted to start something new, different and, well, cool. So welcome to Undrgrnd Beauty, where we discover emerging brands from around the globe and introduce you to them via a small and well curated shopping experience


Our Standards

We hold ourselves to high standards and expect the same from our brands. We seek to work with like minded labels that meet the following criteria:

  • Emerging, independently owned
  • Compelling brand story
  • Ethically and socially conscious
  • Ingredient transparency
  • High performance, results driven formulations.

Our Services

In addition to an e-commerce opportunity via the UNDRGRND BEAUTY website, we offer brands 360 degree digital marketing and retail support, which includes:

  • Brand positioning and development
  • Social media / influencer strategy and content
  • Digital and email marketing
  • E-comm website development and logistics
  • Product and package development
  • Retail and distribution strategies and execution.