True Botanicals

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  1. J&J and Kenvue ordered to pay $45 million in talcum powder lawsuit J&J ended all global sales of its talc-based baby powder in 2022, marking the end of a 100 year era for its signature product
  2. THG revenue growth boosted by beauty's 'standout performance' The increased revenues reported in Q1 builds on THG’s return to growth in the final quarter of 2023
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    Future beauty forecasting from in-cosmetics Global 2024 Longevity, pre-ageing and AI-empowered ingredients were some standout themes from the Paris ingredients trade show last week
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    Why comedy is taking over male grooming ads in 2024 Gloriously silly advertising is back. Cosmetics Business finds out why brands are putting the humour back into male grooming campaigns
  5. La Mer names Taiwanese singer Jay Chou as first male ambassador The ‘Mojito’ singer will promote the luxury skin care brand’s The Treatment Lotion and The Hydrating Infused Emulsion in his first campaign

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True Botanicals signs Jessica Chastain as brand ambassador

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True Botanicals lands Series B investment from NextWorld Evergreen

The undisclosed sum will boost the ‘clean’ beauty brand’s retail footprint, distribution and eco mission
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Ingredients

What is chebula? Meet skin care's new wonder ingredient

Skin care ingredient chebula has been touted as the next big thing. But why? True Botanicals’ Sarina Godin explains its benefits
Skin Care

Actress Olivia Wilde aims to show ‘sustainability is sexy’ in new True Botanicals skin care campaign

The award-winning actor and activist stars in a new campaign shot by photographer Guy Aroche
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Skin Care

True Botanicals puts post-baby bodies at centre of candid new campaign

The video campaign aims to encourage self-love and inspire a sense of self-worth among mothers whose bodies have changed postpartum
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